![]() ![]() “As a result, vendors selling to these enterprises are eager to figure out ways to develop products that reduce power demand,” he said.ĪTEN Technology gets a lot of requests from European clients to develop eco-friendly products and packaging. IBM data show that companies are spending as much on powering and cooling IT equipment as they are on the equipment itself, Wilkison noted. ![]() “It is fascinating to see companies like Google setting up their centers near dams because they are exceeding the power of their grid.” “The demands we are making on data centers are unprecedented,” Wilkison told TechNewsWorld. (STEC is the former parent of SimpleTech, whose storage product line was purchased by Fabrik.) Now, the enterprise sector is demanding similar energy-efficient products, said Patrick Wilkison, vice president of marketing and business development for STEC. “We took it to the Nth degree and tried to turn over every stone to make sure it was as energy-efficient and environmentally friendly as possible,” he said.Ī D V E R T I S E M E N T Corporate Initiativeĭemand for green IT devices among consumers has grown at a healthy clip for the last few years, due not only to social consciousness, but also to the growing realization that energy-saving technology is good for the pocketbook. The company will also announce an end-of-life recycling program to guide consumers in disposing of the device responsibly.įabrik has developed green products before, but the drive pushed the limits of product design and manufacturing, McRae said.
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